XDR - The VisionTrend Micro™ XDR: First to deliver automated detection and response across email, endpoint, server, cloud workloads, and network. XDR extends beyond the endpoint to offer broader visibility and expert security analytics, leading to more detections and an earlier, faster response.
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XDR Solutions Available in 2H 2019
The XDR offerings available to sell in September 2019 include:
- Trend Micro™ XDR for Users bundle, which extends beyond endpoint detection and response (EDR) to include protection, detection, and response for both email and endpoint.
- Trend Micro™ Managed XDR for Users (formerly called MDR), which is a managed service available for customers who lack the detection and response skills in-house or want to outsource the scope. Trend Micro threat experts deliver detection reporting, sweeping, hunting, root cause analysis, and a remediation plan to help customers recover and mitigate threats.
XDR for Users Bundle:
This is a new bundle SKU that includes the following components:
- Trend Micro Apex One™ as a Service
- Trend Micro™ Endpoint Sensor as a Service, XDR Edition
- Trend Micro™ Cloud App Security
The Ideal Customer:
- Medium to large-sized enterprises with 250+ employees
- New prospects, legacy Trend Micro enterprise suites and Trend Micro™ OfficeScan™ on-premises customers
- Those interested in SaaS endpoint solution
- Those using/migrating to Microsoft® Office 365® or Google G Suite™
- Cloud App Security can be deployed alongside third-party solutions to provide advanced threat detection, internal email, and XDR
Why Do Your Customers Need Trend Micro XDR for Users?
- Stealthy threats are evading detection, despite advanced protection layers. Seeing a 67 percent increase in security breaches in the last five years.1
- Traditional endpoint detection and response (EDR) isn’t enough. The reality is, 94 percent of malware infections come from email.2
- Disconnected security layers create silos of data and an incomplete picture. Creates alert overload and piecemeal, manual investigation, resulting in slow and incomplete response.
- Organizations are resource and skillset constrained, meaning they often don’t have the time or resources to properly investigate and respond to threats.
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Channel Promotion/ SPIFF
NEW! 2X deal registration (up to 40%)
Free Managed XDR when selling XDR for Users. Download XDR for Users Promo Flyer
$250 for every eligible customer meeting created for Trend Micro seller*
5% net to Trend Micro upon closing of a sale
*Contact your Trend Micro channel account manager or email us at [email protected] to find out if you are eligible for the spiff.
Midsize (IT professionals, etc.)
Pain point
Too many alerts. My team is overloaded and I don’t have the time or resources to investigate.
How can XDR help?
Trend Micro XDR provides a single source of prioritized alerts based on a single expert alert schema to interpret data in a standard and meaningful way. A single consolidated view uncovers events and the attack path across multiple security layers. A single source for guided investigations helps teams understand the impact and identify the path to resolution.
Pain point
Analysis requires third-party integration through application programming interfaces (APIs).
How can XDR for Users help?
With native integration into email, endpoint, and servers, Trend Micro XDR sensors benefit from a deep understanding of data sources. This results in more effective analytics.
Pain point
There’s too many manual steps involved in investigation.
How can XDR for Users help?
By automatically correlating threat data from multiple sources, Trend Micro XDR speeds up and removes manual steps involved in investigations and enables detailed analysis that can’t be done today.
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Sales Plays
Midsize (IT professionals, etc.)
Pain point
Too many alerts. My team is overloaded and I don’t have the time or resources to investigate.
How can XDR help?
Trend Micro XDR provides a single source of prioritized alerts based on a single expert alert schema to interpret data in a standard and meaningful way. A single consolidated view uncovers events and the attack path across multiple security layers. A single source for guided investigations helps teams understand the impact and identify the path to resolution.
Pain point
Analysis requires third-party integration through application programming interfaces (APIs).
How can XDR for Users help?
With native integration into email, endpoint, and servers, Trend Micro XDR sensors benefit from a deep understanding of data sources. This results in more effective analytics.
Pain point
There’s too many manual steps involved in investigation.
How can XDR for Users help?
By automatically correlating threat data from multiple sources, Trend Micro XDR speeds up and removes manual steps involved in investigations and enables detailed analysis that can’t be done today.
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Sales Tactics and Tools
Audience 1:
Existing Trend Micro endpoint customers
Talking points:
- Discuss the need of detection and response: Speaking to EDR and discuss why EDR is no longer enough.
- Business Email Compromise (BEC): Talk about email threats and use real-life example of current events where phishing emails affect businesses.
- Tip: Do a quick Google search of “BEC scheme”, “phishing scams”, etc.
Sales Tools:
OfficeScan Best Practice Check-up
- Offer the customer a free security health check with a Trend Micro security advisor, called “Security Best Practice”.
- The report will provide the customer with a complete view of the current status of their OfficeScan deployment and the scorecard compared with Trend Micro recommendations of best practices.
Resources:
Audience 2:
Net new prospective customers
Talking points:
- Discuss the need for detection and response: Speaking to EDR and discuss why EDR is no longer enough. Listen to The Last Watchdog webcast
- Business Email Compromise (BEC): Talk about email threats and use a real-life example of current events where phishing emails affect businesses. (Tip: Do a quick Google search of “BEC scheme”, “phishing scams”)
Sales Tools:
Email Security Assessment
Register customer >
A free evaluation of your customer’s email and cloud-based application security. The goal is to study out the gap in their current security policy.
Resources:
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Understand Your Buyers
Enterprise: (Security Operations Center)
Pain point
Current endpoint detection and response (EDR) solutions let me investigate many, but not all threats impacting my organization, especially threats coming from emails.
How can XDR for User help?
XDR for Users offers detection, investigation, and response across email, endpoint, and servers, to find stealthy and advanced threats and respond quickly to limit the damage.
Pain point
Disconnected security layers with siloed tools and data sets make it difficult to correlate information.
How can XDR for Users help?
XDR combines capabilities across different layers to contain threats, assess the impact, and actions the response more easily.
Pain point
I don’t have a prioritized view of threats across the organization.
How can XDR help?
By correlating threats across the organization and adding expert threat intelligence, AI, and big data analytics, security personnel will get fewer, more meaningful, and richer alerts—prioritized by severity.
Pain point
I miss some threats because they don’t seem urgent or severe. There is no clear, contextual view of threats.
How can XDR for Users help?
By seeing alerts across multiple threat vectors, events that seem benign on their own suddenly become meaningful indicators of compromise. This allows you to connect more dots into a single view, enable more insightful investigations, and gives you the ability to detect threats earlier.
Midsize (IT professionals, etc.)
Pain point
Too many alerts. My team is overloaded and I don’t have the time or resources to investigate.
How can XDR help?
Trend Micro XDR provides a single source of prioritized alerts based on a single expert alert schema to interpret data in a standard and meaningful way. A single consolidated view uncovers events and the attack path across multiple security layers. A single source for guided investigations helps teams understand the impact and identify the path to resolution.
Pain point
Analysis requires third-party integration through application programming interfaces (APIs).
How can XDR for Users help?
With native integration into email, endpoint, and servers, Trend Micro XDR sensors benefit from a deep understanding of data sources. This results in more effective analytics.
Pain point
There’s too many manual steps involved in investigation.
How can XDR for Users help?
By automatically correlating threat data from multiple sources, Trend Micro XDR speeds up and removes manual steps involved in investigations and enables detailed analysis that can’t be done today.
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Sales Enablement Resources
XDR
Trend Micro XDR webpages: XDR, Managed XDR, Press release
Infographic - Solve Your Detection and Response Challenges
XDR: Why Do You Need It? Watch video
Behind the Scenes - Responding to a Cyberattack - Watch video
Managed XDR
Managed XDR datasheet
Managed XDR white paper
ESG: Improving Mean Time to Detect and Respond Through Broader Managed Threat Detection and Response Services - Watch here
Analyst and Blogs
Will XDR Improve Security? by Jon Clay
XDR Needs Network Data and Here’s Why by Jon Clay
Why XDR is a Big Deal and is Different from SIEM and Platforms by Greg Young
XDR is the Best Remedy as Attackers Increasingly Seek to Evade EDR by Greg Young
Partner Enablement
Sales Library: https://community-trendmicro.force.com/Partner > Sales Library
Channel Sell Sheet
XDR partner webinar
Customer presentation
Contact Us
Please let us know if you need help selling the solution or have any quoting questions.
Contact us today
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Section 7 - Column 3. Praesent non velit ut libero condimentum pulvinar sed vitae tellus.
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Vestibulum id tristique elit. Suspendisse posuere rutrum sodales. Nam id elit ac sem iaculis lacinia posuere vitae metus.